Paid media, with the analytics to back it up.

I run paid media for companies that sell to consumers, and I do the analytics work that proves it paid off. Paid search, YouTube, retargeting, and the measurement underneath them. Not a generalist who also touches ads, a specialist who lives in the accounts and the data.

There are four ways to work together. They share one spine: spend goes out, measurement comes back, and the work gets steered by what the numbers say, not by what looked good in a slide. Start with whichever fits where you are.

Analytics & Reporting

The fixed-scope way in. A full audit of your paid media and measurement: what your data is telling you, where the tracking is broken, and what the numbers say to do next. One price, $2,500, no retainer required. The clearest first step if you want to know what you are working with before committing to more.

Ecommerce Performance

For online retailers scaling paid media without scaling losses. I own the paid program, push the spend that returns and cut the spend that does not, and build the tracking that ties ad dollars to revenue. Built for brands ready to grow profitably, not just grow.

Multi-Location Growth

For businesses with several locations and a new-customer problem. I rebuild paid media into a pipeline that brings customers through the door at a cost that works, across every location, with the analytics to show which locations and channels are pulling their weight.

Fractional Media Leadership

For companies spending real money on paid media with nobody senior to own it. I step in as the embedded media lead: strategy, channels, measurement, and the reporting an internal director would give you. The seat filled, without the full-time hire.

Not sure which fits where you are? Tell me what you are working on and I will point you to the right starting place.

Start a conversation