Fractional paid media leadership, embedded with your team.
You are spending real money on paid media, and nobody senior owns it. The agency runs the accounts but takes orders instead of setting direction. Your reporting tells you what happened, not what to do next. You could hire a full-time director of media, but the salary is steep, the search is slow, and the role may not fill a full week.
A fractional media director fills that seat without the full-time commitment. I sit with your team as the senior media operator: I own the strategy, run or direct the channels, and build the measurement that proves what the spend did. Paid search, YouTube, retargeting, and the analytics behind all of it.
Who this is for
This is built for companies whose paid media has outgrown autopilot but has not grown big enough to justify a full-time media director. You have marketing talent on the team, but nobody whose core skill is paid media and the analytics behind it. Your agency executes the work without owning the strategy, which leaves you connecting spend to results yourself. What you need is a senior operator accountable for the number, not another dashboard to read.
What you get
I take ownership of the media function the way a full-time director would, scaled to what you need.
Strategy and budget
I decide where the money goes and why, across channels, and I defend those calls with the data behind them.
Execution and oversight
I run the channels directly, or I direct your agency and vendors so their work follows the strategy instead of drifting from it.
Measurement
I build the tracking and reporting that connect spend to outcomes, so the question of whether the media is working has an answer you can trust. Analytics is not a side deliverable here. It is how the media gets steered.
Reporting up
You get the read an internal leader would give you: what moved, what it cost, what I am changing next. No jargon, no vanity metrics.
This is media leadership, not a fractional marketing director seat. I am not running your brand, your email, your content, or your PR. I am the senior person responsible for paid media and the analytics that measures it. If that is the gap on your team, this is the role. If you need someone to own all of marketing, I am not the right hire, and I will say so.
Why this works
I have run media as the embedded senior lead across very different kinds of organization: a multi-location veterinary group, a direct-to-consumer brand, and a non-profit. Different goals, different economics, the same job. Own the media, prove it with the analytics, and make the spend pay.
That range is the point. A company hires a fractional media director precisely because it does not need a full-time one. A senior operator who has run paid media across retail, healthcare, and mission-driven budgets brings more pattern recognition to your account than a single full-time hire who has only ever worked inside one company. In one of those engagements I inherited a paid program that was losing money, audited it, rebuilt it, and turned it into a profitable, scalable pipeline. The work is the proof. The specifics belong in a conversation, not on a public page.
If your paid media has outgrown the person currently steering it, let's talk about what fractional leadership would look like for your team. Engagements run month to month, scaled to the size of the media operation.
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