Google Analytics consulting that tells you what to do next
Google and Meta make it easy to spend money. They make it much harder to know whether that money is working. I set up the measurement, read what it actually says, and hand you a clear decision: where to start, what to fix, or whether the help you're paying for is worth keeping.
Most marketing decisions get made on data nobody trusts
Half-finished GA4 migrations. Conversions that double-count or never fire. A Google Tag Manager container nobody owns. When the numbers can't be trusted, decisions get made on gut, and budget follows the gut. The fix isn't another dashboard. It's measurement you can stand behind, and an honest read of what it tells you.
Three reasons people bring me in
You're about to start spending. You're growing and paid media is the obvious next move, but you don't want to light money on fire learning. I assess your tools, your tracking, and your competitive landscape, set a baseline, and tell you where the real opportunity is before you commit budget.
You're running it yourself. Self-serve platforms are built to get you spending fast, not spending well. Most businesses lose real money there without realizing it. I show you exactly where the spend leaks, proven with your own numbers, and what to change first.
Someone else runs it and you're not sure it's working. You have an agency or a contractor and the results don't feel right. You get an independent read and a straight answer on whether to keep them, with the evidence to back the decision either way.
What the audit covers
- Your measurement and tracking stack: GA4, Google Tag Manager, conversion tracking, and whether the data can actually be trusted
- Your marketing tools and platforms, and how they fit together
- Your competitive landscape: who you're up against and where the gaps are
- A read of whatever performance data exists, whether that's two years of history or a brand-new site
- A written recommendation and a clear verdict, not a pile of charts
What it costs
$2,500, flat. You get the full audit above, the written deliverable, and a walkthrough so you understand what it says and why.
What's not included, on purpose: implementing the fixes and running your media month to month. Both get scoped from what the audit actually finds, so you never pay for work before it's clearly needed. The path is simple: the audit decides, an optional build gets your measurement right, and a retainer is there when you want it run for you.
Why work with me
Twenty years across paid media and analytics, on the same engagements. That combination is the point. Most analytics people don't run media, and most media people never audit the measurement underneath it. I read your data through the lens of what you're spending, because that's the only lens that changes what you do next.
Start with the audit
$2,500. A clear deliverable, and a real decision at the end of it.
Book the audit